In 2015 I led the rebrand of the BlogHer conferences to be more in line with the new parent company’s aesthetic. The new logo was so well received that it was decided to rebrand the entire company to align with this new, clean, modern look. This resulted in a new logo, a new website, many new ancillary assets, and a Brand Book.
I became the brand's storyteller, using our creative to show we are a community that empowers women and creates value for all.