IAB Digital Content NewFronts is an event for publishers and creation studios to show off their plans for the coming year. In 2016, we led the strategic and conceptual design aesthetic as SheKnows Media presented at NewFronts for the first time. This resulted in an immersive multi-media experience that aligned with our company objectives — build our brand, start conversations, all while focusing on social impact. As one reporter put it, “It was like an Apple keynote with cocktails.”
Photos: Ashley DuBois