#TheFWord was a video contest where individuals of all genders, ethnicities and points of view were invited to submit original two- to three-minute videos describing what feminism meant to them, with a goal to ignite conversation on feminism and intersectionality through the lens of powerful, personal storytelling. We designed the logo, which was a play on the Motion Picture Association of America (MPAA) film rating system, and art directed the execution of the contest.